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Hammacher Schlemmer Wiland Modeling

As the oldest continuously published catalog in the United States, Hammacher Schlemmer provides products of the highest possible standards. Hammacher Schlemmer is famous for introducing new and innovative products that solve everyday problems or enhanced their customer's lifestyle.
SEGMENTSPRICE
665,649   TOTAL UNIVERSE / BASE RATE $125.00/M
665,649   Universe for Modeled Selections + $37.00/M
  Fundraising/Publisher Rate $75.00/M


DESCRIPTION

Hammacher Schlemmer, has been known by generations for their extraordinary products as much as their unusual name. Hammacher Schlemmer travels the globe in search of innovative products that solve problems in new and unique ways or discover remarkable items you may not even know existed. But for every item accepted into their product selection, dozens more are rejected because they fail to meet our uncompromising standards of quality.

 

Hammacher Schlemmer’s reputation for the extraordinary is so well known that their products have been featured in Hollywood movies, a Broadway musical, the cartoons of The New Yorker, and even a TV quiz show.

 

If Wiland modeling is your pointed choice of precision, members can apply their models including Clear Advantage, List Affinity, Best Customer, Best Donor, Comprehensive Response, Comprehensive Correlation, Acquisition Response, Core Revenue Response and Long-Term Value. Another way Hammacher Schlemmer is helping you succeed during imposing times. This opportunity is open to any consumer participant in the Wiland Direct Database--a great opportunity for publishers and catalogers. Names selected from a client's model will be net of the client's housefile, allowing for incremental names to be applied in the merge.

 

 

The Hammacher Schlemmer customer purchases from a variety of offers. Continuation usage includes gift, home décor, men's/women's apparel, high-tech gifts and gadgets, general merchandise, fundraisers, publishers, financial services and more.

 

Demographics:

Age 45+

Average HHI - $120K

55% Female/45% Male

Average Order Value - $135

 

Product Selects ($21/M):

Apparel

Automotive

Children's Merchandise

Electronics

Holiday

Home Decor/Furniture

Home Maintenance

Personal Care

Pets

Stationery

Travel

 



ADDITIONAL NOTES

Net/Gross reuses - mailer must input original shipped quantity into the reuse merge, no partial reuses accepted. Rush fee applies to orders with less than a 48 hour turn around time. Payment due 30 days from mail date.

ID NUMBER
NextMark 671309
Manager
UNIVERSE
665,649
LIST TYPE
Consumer
 
Mailing List
SOURCE
Direct mail sold, Internet/On-Line, Buyers, Catalog
LIST MAINTENANCE
Counts through 08/31/2025
Last update 09/03/2025
Next update 10/03/2025
SELECTS
$100+ Buyers 41.00/M
$50+ Buyers 26.00/M
$75+ Buyers 31.00/M
Credit Card/Cash 11.00/M
Gender 11.00/M
Multi-Buyer 11.00/M
Product 21.00/M
State/SCF/ZIP 10.00/M
GEOGRAPHY
USA
UNIT OF SALE INFORMATION
Average: $135
GENDER PROFILE
Male: 45%
Female: 55%
AVERAGE INCOME
Dollar: $120,000
MINIMUM ORDER
Quantity: 10,000
Dollar: $
NET NAME ARRANGEMENTS
Net Name is allowed.
Floor: 85%
Min Qty: 50,000
Run Charges: $ 10 /M
EXCHANGES
Exchange is allowed
KEY CODING
Key Coding is available
Charges: 3 /M
ADDRESSING
EMAIL 75.00/F
FTP 100.00/F
OTHER RECOMMENDED LISTS    
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Laurie DeLuca ldeluca@smdmediaservices.com (914) 494-8120 (845) 279-6538
Francesca Principe Marketing Strategist fprincipe@smdmediaservices.com (845) 494-8390
= Primary contact
 
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