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Herrschners Package Insert Program

According to company folklore, Herrschners was founded by a young German immigrant named Frederick Herrschner. At the end of the 1800's, it was common to see street vendors plying their wares from pushcarts on the streets of Chicago, including Frederick who sold sewing notions from his pushcart to many satisfied customers. They knew he sold quality items and came to depend on him.
SEGMENTSPRICE
433,000   TOTAL UNIVERSE / BASE RATE $65.00/M


DESCRIPTION

Herrschners is a unique, family-owned company with a passion for the crafts market.  For over 120 years, they have proudly focused on quality and customer satisfaction.  Herrschners is the ultimate source for crafters.  Customers purchase a variety of products including Yarn, Knit and Crochet, Latch Hooks, Cross Stitch, Embroidery, Needlework, Crafts, Puzzles and much more. Customers look to Herrschners, the largest direct marketer of arts and craft items for all of their needs.

 

The Herrschners customer responds well to a variety of categories including: gift, home decor, apparel, general merchandise, fundraisers, publishers, and more.

  

 

Average Age: 50+

Average HHI: $65,000

 

 

Specs:

Maximum Size: 5-1/2" x 8-1/2"

Maximum Weight: 0.25 oz.

Overweight: Inquire

 

 

 



DIMENSIONS
  • Maximum Size: 5 1/2" x 8 1/2"
  • Minimum Size: 3 1/2" x 5"
  • Oversized: Yes
  • Maximum Weight: 1/4 ounce
  • Overweight: Yes
ID NUMBER
NextMark 618963
Manager
UNIVERSE
433,000
LIST TYPE
Consumer
 
Package Insert Program
SOURCE
100% Direct Mail
LIST MAINTENANCE
Counts through 12/31/2025
Last update 11/01/2024
Next update 11/01/2025
GEOGRAPHY
USA
UNIT OF SALE INFORMATION
Average: $58
GENDER PROFILE
Male: 2%
Female: 98%
AVERAGE INCOME
Dollar: $65,000
MINIMUM ORDER
Quantity: 10,000
Dollar: $
NET NAME ARRANGEMENTS
Net Name is allowed.
Floor: 85%
Min Qty: 50,000
Run Charges: $ 10 /M
EXCHANGES
Exchange is not allowed
KEY CODING
Key Coding is not available
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CONTACTS    
NAME ROLE EMAIL PHONE FAX
Francesca Principe fprincipe@smdmediaservices.com (845) 494-8390
= Primary contact
 
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