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Herrschners
According to company folklore, Herrschners was founded by a young German immigrant named Frederick Herrschner. At the end of the 1800's, it was common to see street vendors plying their wares from pushcarts on the streets of Chicago, including Frederick who sold sewing notions from his pushcart to many satisfied customers. They knew he sold quality items and came to depend on him.

SEGMENTS

PRICE

221,833	TOTAL UNIVERSE / BASE RATE	$110.00/M
124,624	12 Month Buyers	+ $10.00/M
86,012	6 Month Buyers	+ $15.00/M
45,613	3 Month Buyers	+ $20.00/M
17,595	1 Month Buyers	+ $25.00/M
	Fundraising Rate	$75.00/M
	Product Select	+ $15.00/M

DESCRIPTION

Herrschners is a unique, family-owned company with a passion for the crafts market. For over 120 years, they have proudly focused on quality and customer satisfaction. Herrschners is the ultimate source for crafters. Customers purchase a variety of products including Yarn, Knit and Crochet, Latch Hooks, Cross Stitch, Embroidery, Needlework, Crafts, Puzzles and much more. Customers look to Herrschners, the largest direct marketer of arts and craft items for all of their needs.

The Herrschners customer responds well to a variety of categories including: gift, home decor, apparel, general merchandise, fundraisers, publishers, and more.

Product Selects include:

Needlework/Cross Stitch

Sewing/Quilting

Knitting/Crochet

Puzzles

ADDITIONAL NOTES

Please allow 3-5 business days to process an order. Sample mail piece required with each order. Payment due 30 days from mail date. 10% commission on base rate to authorized brokers. Mailer is not permitted to use the data for digital marketing nor may they make any attempt to create digital audiences from the data unless agreed to in writing by the List (Data) Owner.

ID NUMBER

NextMark

618900

Manager

	UNIVERSE

	221,833

	LIST TYPE

	Consumer

SOURCE

100% Direct Mail

LIST MAINTENANCE

Counts through	04/30/2025
Last update	05/19/2025
Next update	06/13/2025

SELECTS

$100+	30.00/M
$25+	15.00/M
$50+	20.00/M
$75+	25.00/M
Gender/Sex	10.00/M
Product	15.00/M
SCF	10.00/M
State	10.00/M
Zip	10.00/M

GEOGRAPHY

USA

UNIT OF SALE INFORMATION

Average:	$58

GENDER PROFILE

Male:	2%
Female:	98%

AVERAGE INCOME

Dollar:	$65,000

MINIMUM ORDER

Quantity:	5,000
Dollar:	$

NET NAME ARRANGEMENTS

Net Name is allowed.

Floor:	85%
Min Qty:	50,000
Run Charges:	$ 10 /M

EXCHANGES

Please inquire.

KEY CODING

Key Coding is available

Charges:	5 /M

ADDRESSING

EMAIL	75.00/F
FTP	100.00/F

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CONTACTS

NAME	ROLE	EMAIL	PHONE	FAX

Laurie DeLuca	Sales	ldeluca@smdmediaservices.com	(914) 494-8120	(845) 279-6538

= Primary contact

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