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Sportsman's Guide Enhanced

Sportsman’s Guide has been outfitting outdoorsmen since their first catalog hit America’s mailboxes in 1977. The Sportsman’s Guide philosophy is simple: Offer the lowest prices on a huge selection of hunting, shooting, camping, clothing, footwear, and home and patio essentials with fast, courteous service and a satisfaction guarantee. Share The Thrill! Its active customer file is enhanced to offer large lifestyle segments of outdoors lovers.
SEGMENTSPRICE
582,670   TOTAL UNIVERSE / BASE RATE $110.00/M
296,627   12 Month Buyers + $10.00/M
121,880   6 Month Buyers + $15.00/M
57,339   3 Month Buyers + $20.00/M
20,204   1 Month Buyers + $25.00/M
  *Political Party Affiliation-please Inquire! + $20.00/M
  Fundraiser Base Rate $75.00/M


DESCRIPTION

Enhanced by LiftEngine, the Sportsman’s Guide Enhanced offers demographic, lifestyle and interest selects. The general buyers have purchased clothing, boots, shoes, knives, camping equipment, watches, automotive accessories, and additional hunting equipment. Sportsman’s Guide also features other gifts and novelties for outdoor enthusiasts, with special emphasis on deer hunting.

Sportsman's Guide is a leading catalog and internet marketer of name brand, value priced outdoor gear and general merchandise that supports their customers active outdoor lifestyle. These buyers have purchased a diverse mix of products including outdoor apparel, footwear, camping/hiking equipment, hunting and shooting accessories, fishing supplies, automotive products, electronics, pet supplies, watches and domestic products. Sportsman's Guide also features gifts and novelties with special emphasis for outdoor enthusiasts.

 

 

12 Month Enhanced Counts

546,300   Age 55+

504,500   Age 18-55

655,200   Income $50K+

393,200   Income $75K+

212,600   Income $100K+

225,800   Children Ages 0-9

174,700   Children Ages 10-18

  41,275   Hispanic

  20,645   Spanish Speaking 

672,300   Avid Reader

106,600   Boating/Sailing

424,300   Collectors

718,200   Computers / Hi-Tech

501,100   Cooking/Gourmet

416,500   Do-It- Yourself

429,000   Donors to Causes

385,900   Finance / Investing

565,700   Fitness / Exercise / Healthy Living

459,800   Gardenig

120,500   Golf

145,400   Military Family (Active/Retired)

417,700   Music

361,600   Pets

635,400   Sports Enthusiasts

415,900   Travel

 

Sportsman’s Guide Enhanced is recommended for:

  • Apparel
  • Book/Literature
  • Children's
  • Computers
  • Education/Self Improvement
  • Epicurean/Specialty Foods
  • Financial Investment
  • Gardening
  • Health
  • Insurance
  • Publishing


ADDITIONAL NOTES

Please allow 3-5 business days to process an order. Sample mail piece required with each order. Payment due 30 days from mail date. 10% commission on base rate to authorized brokers. Mailer is not permitted to use the data for digital marketing nor may the make any attempt to create digital audiences from the data unless agreed to in writing by the List (Data) Owner.

ID NUMBER
NextMark 465022
Manager
UNIVERSE
582,670
LIST TYPE
Consumer
 
Mailing List
SOURCE
100% Direct Mail
LIST MAINTENANCE
Counts through 05/31/2025
Last update 06/03/2025
Next update 07/03/2025
SELECTS
12 Month Enhanced
Active Military/Veterans 20.00/M
Age 16.00/M
Ethnicity 15.00/M
Gender/Sex 10.00/M
Income Select 16.00/M
Language 15.00/M
Lifestyle Select 16.00/M
Product 16.00/M
SCF 10.00/M
State 10.00/M
Zip 10.00/M
GEOGRAPHY
USA
UNIT OF SALE INFORMATION
Average: $110
GENDER PROFILE
Male: 86%
Female: 12%
AVERAGE INCOME
Dollar: $75,000
MINIMUM ORDER
Quantity: 5,000
Dollar: $350
NET NAME ARRANGEMENTS
Net Name is allowed.
Floor: 85%
Min Qty: 50,000
Run Charges: $ 10 /M
EXCHANGES
Exchange is allowed
KEY CODING
Key Coding is available
Charges: 2 /M
ADDRESSING
Email 75.00/F
OTHER RECOMMENDED LISTS    
PROFILE    
12 Month Enhanced   
Age 55+ 546,300
Age 18-55 504,500
Income $50K+ 655,200
Income $75K+ 393,200
Income $100K+ 212,600
Children Ages 0-9 225,800
Children Ages 10-18 174,700
Hispanic 41,275
Spanish Speaking 20,645
Avid Reader 672,300
Boating/Sailing 106,600
Collectors 424,300
Computers / Hi-Tech 718,200
Cooking/Gourmet 501,100
Do-It- Yourself 416,500
Donors to Causes 429,000
Finance / Investing 385,900
Fitness / Exercise / Healthy Living 565,700
Gardenig 459,800
Golf 120,500
Military Family (Active/Retired) 145,400
Music 417,700
Pets 361,600
Sports Enthusiasts 635,400
Travel 415,900
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Laurie DeLuca Sales ldeluca@smdmediaservices.com (914) 494-8120 (845) 279-6538
= Primary contact
 
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