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Sportsman's Guide Hunting/Shooting

Sportsman’s Guide has been outfitting outdoorsmen since their first catalog hit America’s mailboxes in 1977. The Sportsman’s Guide philosophy is simple: Offer the lowest prices on a huge selection of hunting, shooting, camping, clothing, footwear, and home and patio essentials with fast, courteous service and a satisfaction guarantee. Share The Thrill!
SEGMENTSPRICE
345,384   TOTAL UNIVERSE / BASE RATE $110.00/M
  Product + $16.00/M
211,888   12 Month Buyers + $10.00/M
94,663   6 Month Buyers + $15.00/M
47,875   3 Month Buyers + $20.00/M
17,721   1 Month Buyers + $25.00/M
  Fundraiser rate $75.00/M


DESCRIPTION

The Sportsman's Guide Hunting catalogs are mailed prior the kick-off of hunting season. They are filled with outdoor gear, camping equipment, heaters, gun scopes, ammunition, flashlights, decoys, hunting stands, bait, camouflage and knives.

  

This is a perfect opportunity to ensure your advertisement reaches the right customer.

 

Sportsman’s Guide is a leading catalog and internet marketer of name brand, value priced outdoor gear and general merchandise that supports their customers’ active outdoor lifestyle. These buyers have purchased hunting and shooting products such as gun cases and safes, binoculars, scopes, ammunition, targets, tree stands, hunting knives, holsters, slings, archery equipment, blackpowder guns and equipment, games calls and scents, and other such accessories.  Sportsman’s Guide also features gifts and novelties for outdoor enthusiasts with, with special emphasis on deer hunting.

Sportsman’s Guide Hunting/Shooting is recommended for:

  • Camping
  • Fishing, Hunting & Shooting
  • General Merchandise

Additional Selections include:

  • Apparel
  • Children by Age
  • Computer Owners
  • Contributors
  • Cooking
  • Fitness/Exercise
  • Gardening
  • Golf
  • $50,000+ Income
  • Pet Owners
  • Seniors (Ages 55+)


ADDITIONAL NOTES

Please allow 3-5 business days to process an order. Sample mail piece required with each order. Payment due 30 days from mail date. 10% commission on base rate to authorized brokers. Mailer is not permitted to use the data for digital marketing nor may they make any attempt to create digital audiences from the data unless agreed to in writing by the List (Data) Owner.

ID NUMBER
NextMark 465019
Manager
UNIVERSE
345,384
LIST TYPE
Consumer
 
Mailing List
SOURCE
100% Direct Mail
LIST MAINTENANCE
Counts through 05/31/2025
Last update 06/03/2025
Next update 07/03/2025
SELECTS
$100+ Buyers 30.00/M
$50+ Buyers 20.00/M
$75+ Buyers 25.00/M
25+ Buyers 10.00/M
Gender/Sex 10.00/M
Multi-Buyer 10.00/M
New To File 15.00/M
Product 16.00/M
Products Available
SCF 10.00/M
State 10.00/M
Zip 10.00/M
GEOGRAPHY
USA
UNIT OF SALE INFORMATION
Average: $110
GENDER PROFILE
Male: 86%
Female: 12%
AVERAGE INCOME
Dollar: $75,000
MINIMUM ORDER
Quantity: 5,000
Dollar: $350
NET NAME ARRANGEMENTS
Net Name is allowed.
Floor: 85%
Min Qty: 50,000
Run Charges: $ 10 /M
EXCHANGES
Exchange is allowed
KEY CODING
Key Coding is available
Charges: 2 /M
ADDRESSING
Email 75.00/F
OTHER RECOMMENDED LISTS    
PROFILE    
Products Available   
Air & BB Guns
Ammunition
Apparel
Archery
Camping & Outdoor
Coins
Housewares
Fishing & Boating
Food & Food Prep
Garage & Tools
Gifts
guns
Knives
Lawn & Garden
Military
Optics
Personal Accessories
Pet Supplies
Self Defense
Shooting Accessories
Sports & Recreation
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Laurie DeLuca Sales ldeluca@smdmediaservices.com (914) 494-8120 (845) 279-6538
= Primary contact
 
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