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Sportsman's Guide

Sportsman’s Guide has been outfitting outdoorsmen since their first catalog hit America’s mailboxes in 1977. The Sportsman’s Guide philosophy is simple: Offer the lowest prices on a huge selection of hunting, shooting, camping, clothing, footwear, and home and patio essentials with fast, courteous service and a satisfaction guarantee. Share The Thrill!
SEGMENTSPRICE
582,670   TOTAL UNIVERSE / BASE RATE $110.00/M
296,627   12 Month Buyers + $10.00/M
121,880   6 Month Buyers + $15.00/M
57,339   3 Month Buyers + $20.00/M
20,204   1 Month Buyers + $25.00/M
  Internet Buyers Base Rate $130.00/M
  Publisher Rate $85.00/M
  Fundraiser rate $75.00/M


DESCRIPTION

The Sportsman’s Guide is a direct marketer and internet retailer of hunting gear, fishing gear, military surplus, ammunition and outdoor sporting goods. The company was founded by Gary Olen in 1970, and the first Sportsman’s Guide catalog mailed in 1976. The story of Sportsman's Guide is simple and straightforward....guranteed lowest prices on a huge selection of name-brand outdoor gear, clothing and footwear, courteous service and a satisfaction guarantee. We've been outfitting America's outdoorsmen since our very first catalog.

 

Sportsman's Guide buyers have purchased a diverse mix of products including outdoor apparel, footwear, camping/hiking equipment, hunting and shooting accessories, fishing supplies, automotive products, electronics, pet supplies, watches and domestic products. Sportsman's Guide also features gifts and novelties with special emphasis for outdoor enthusiasts.


*MODELING & ENHANCEMENTS AVAILABLE

Sportsman's Guide is recommended for:

  • Adult
  • Apparel
  • Automotive
  • Camping
  • Credit Card
  • Electronics
  • Entertainment
  • Financial Investment
  • Fishing, Hunting & Shooting
  • General Merchandise
  • Handyman/Home Improvement
  • Insurance
  • Pet Products
  • Political Fundraising
  • Receation/Leisure
  • Sports

 Additional Selections include:

  • Apparel
  • Automotive Accessories
  • Camping & Hiking
  • Domestics
  • Electronics
  • Fishing & Marine
  • General Merchandise
  • Hardware & Tools
  • Hunting & Shooting
  • Military Surplus
  • Personal Accessories
  • Pet Supplies


ADDITIONAL NOTES

Please allow 3-5 business days to process an order. Sample mail piece required with each order. Payment due 30 days from mail date. 10% commission on base rate to authorized brokers. Mailer is not permitted to use the data for digital marketing nor may they make any attempt to create digital audiences from the data unless agreed to in writing by the List (Data) Owner.

ID NUMBER
NextMark 465016
Manager
UNIVERSE
582,670
LIST TYPE
Consumer
 
Mailing List
SOURCE
100% Direct Mail
LIST MAINTENANCE
Counts through 05/31/2025
Last update 06/03/2025
Next update 07/03/2025
SELECTS
$100+ Buyers 30.00/M
$50+ Buyers 20.00/M
$75+ Buyers 25.00/M
25+ Buyers 15.00/M
Additional Selections
Gender/Sex 10.00/M
Modeling Fee 25.00/M
Multi-Buyer 10.00/M
New To File 15.00/M
Product 16.00/M
Product Selects Available
SCF 10.00/M
State 10.00/M
Zip 10.00/M
GEOGRAPHY
USA
UNIT OF SALE INFORMATION
Average: $110
GENDER PROFILE
Male: 86%
Female: 12%
AVERAGE INCOME
Dollar: $75,000
MINIMUM ORDER
Quantity: 7,500
Dollar: $350
NET NAME ARRANGEMENTS
Net Name is allowed.
Floor: 85%
Min Qty: 50,000
Run Charges: $ 10 /M
EXCHANGES
Exchange is allowed
KEY CODING
Key Coding is available
Charges: 2 /M
ADDRESSING
Email 75.00/F
OTHER RECOMMENDED LISTS    
PROFILE    
Product Selects Available   
Air & BB Guns
Ammunition
Apparel
Archery
Camping & Outdoor
Coins
Housewares
Fishing & Boating
Food & Food Prep
Garage & Tools
Gifts
Guns
Hunting
Knives
Lawn & Garden
Military
Optics
Personal Accessories
Pet Supplies
Self Defense
Shooting Accessories
Sports & Recreation

Additional Selections   
Enhancements Available
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Laurie DeLuca Sales ldeluca@smdmediaservices.com (914) 494-8120 (845) 279-6538
= Primary contact
 
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