Since 1981, family owned and operated Northern Tool + Equipment is the ultimate equipment source for building and repairing anything on the jobsite or home front. A cut above big box hardware stores, Northern Tool serves a unique breed of men. Men who believe there’s no problem a little horsepower and elbow grease can’t solve.
Using heavy-duty tools and equipment is both vocation and recreation for Northern Tool buyers. After a day on the jobsite, they head home to use their personal cache of Northern Tool equipment. Whether clearing the back lot, finishing the basement, or power washing the deck, they have what it takes to do the job. When not working on pet projects, these men will till plots for vegetable gardens and take the family fishing, hunting, or camping.
For over 35 years, The Northern Tool catalog has been in the hands of serious DIYers and professionals for oriented/home and business offers.
Demographics
- 95% Male
- 53 Average Age
- 84% Married
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