Northern Tool's customers include serious DIYers who look to Northern Tool as their equipment source for building and repairing anything on the home front. From automotive to ground maintenance, the Northern Tool customers count on Northern to provide products, knowledge, and services to help them tackle their challenges. A cut above big box hardware stores, Northern Tool carries an unparalleled array of tools that appeal to a unique breed of men; men who believe there is no problem a little horsepower and elbow grease can't solve.
Northern Tool men are happiest in their workrooms and shops. Filled with ingenuity, self-determination and an endless to-do list, they'll spend a weekend clearing the back lot, dry walling the basement, and finish by power washing the deck. They take great pride in their ability to get the job done. Northern Tool buyers believe it's not about having the right tools for the job, it's about finding the right job for the tools. When not working on repairing, restoring, or building something around the house, you'll find these men camping, hunting and fishing with their families or cultivating impressive vegetable gardens on the back 40.
Average Age: 55
33% Presence of Children
Monthly Consumer Packages: 65% of monthly count
Monthly Business Packages: 35% of monthly count
Northern Tool & Equipment PIP is recommended for:
Automotive
Collectibles
Credit Card
Electronics
Fishing, Hunting & Shooting
Fundraising
Gardening
General Merchandise
Health
Handyman/Home Improvement
Insurance
Subscriptions
Specs:
Max Size: 5 1/2" x 8 1/2”
Max Weight: 0.25 oz.
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