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Sportsman's Guide Catalog Blow In Program

Since 1970, The Sportsman's Guide has been offering their consumers everything they need to enjoy the great outdoors.
SEGMENTSPRICE
6,900,000   TOTAL UNIVERSE / BASE RATE $35.00/M


DESCRIPTION

The Sportsman's Guide catalogs and websites reach over 8 million value-minded customers who enjoy quality and appreciate saving money. With products in every outdoor category including Hunting, Fishing, Shooting Sports, Camping, Apparel, Tools and Equipment, and products for the Home, customers will surely find just what they are looking for at Sportsman’s Guide.

 

The Sportsman's Guide Monthly catalogs are filled with household items, apparel, footwear, outdoor gear, decorative home items, camping equipment, automotive equipment, ATV related equipment, heaters, gun scopes, knives and more.

 

This is a perfect opportunity to ensure your advertisement reaches the right customer.

 

Average Age: 53

92% Married

33% Have Children Ages 0-17

 

Quad Graphics Insert Specifications: 

  • Min Size: 3 1/2" x 5"
  • Max Size: 5.75" x 5.75"
  • Max Weight: 1/4 oz.
  • Stock: must be between 45# coated and 80# coated stock
  • Panels: Maximum of 4 panels per insert are allowed  


DIMENSIONS
  • Maximum Size: Inquire
  • Minimum Size: Inquire
  • Oversized: No
  • Maximum Weight: Inquire
  • Overweight: No
  • Maximum Inserts: 2
ID NUMBER
NextMark 302274
Manager
UNIVERSE
6,900,000
LIST TYPE
Consumer
 
Blow-in
SOURCE
Direct Mail
LIST MAINTENANCE
Counts through 06/23/2025
Last update 06/23/2025
Next update 12/02/2025
GEOGRAPHY
USA
UNIT OF SALE INFORMATION
Average: $90
GENDER PROFILE
Male: 86%
Female: 12%
AVERAGE INCOME
Dollar: $61,000
MINIMUM ORDER
Quantity: 100,000
Dollar: $
NET NAME ARRANGEMENTS
Net Name is not allowed.
EXCHANGES
Exchange is not allowed
KEY CODING
Key Coding is not available
OTHER RECOMMENDED LISTS    
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Francesca Principe Marketing Strategist fprincipe@smdmediaservices.com (845) 494-8390
= Primary contact
 
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