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Heartland America® opened its doors back in 1985 with a mission of providing quality goods at affordable prices. As the years have passed, the catalogs have gotten bigger and customers have repeatedly made them a success. Now Heartland America® has over 4 million customers and growing. Even though their size has grown, their commitment to their customers has remained.
SEGMENTSPRICE
1,266,779   TOTAL UNIVERSE / BASE RATE $110.00/M
220,603   12 Month + $15.00/M
132,245   6 Month + $20.00/M
80,761   3 Month + $25.00/M
31,727   1 month + $30.00/M
  Fundraising Rate $75.00/M
  Enhanced File Available
  Product Select + $16.00/M


DESCRIPTION

 

Heartland America® opened its doors back in 1985 with a mission of providing quality goods at affordable prices. As the years have passed, their catalogs have gotten bigger and their customers have repeatedly made them a success. Their list of valued customers is now over 4 million and grows every day. Even though their size has grown, their commitment to their customers has remained.

  

Heartland America® has become a world-class Catalog and Internet company providing quality products at value prices. Heartland America® is proud of their large selection and low prices that have made them famous. The online showroom not only offers thousands of items to choose from, but also provides a quick and easy way for customers to shop.

 

 The Internet is filled with companies who offer deals too good to resist. Rest assured, at Heartland America® they are merchants who know how to locate great products and offers from around the world. With over 16 years of experience, they have the experience necessary to provide brand names to their customers. Heartland America® is constantly searching for the newest electronics, highest quality appliances, and comfortable apparel so their customers can be assured of the best selection possible.

 

The Heartland America® customer responds well to a variety of categories including: gift, home decor, men's and women's apparel, high tech gifts and gadgets, general merchandise, fundraisers, publishers, financial services and more.

  

Average Age: 50+

70% Married

76% Homeowners

 

Product selects include, but not limited to:  Apparel, Automotive, Collectibles, Electronics, Footwear, Garage & Workshop, Gifts, Health, Jewelry, Lawn & Garden and Sports & Recreation.



ADDITIONAL NOTES

Net/Gross reuses - mailer must input original shipped quantity into the reuse merge, no partial reuses accepted. Rush fee applies to orders with less than a 48 hour turn around time. Payment due 30 days from mail date.

ID NUMBER
NextMark 280756
Manager
UNIVERSE
1,266,779
LIST TYPE
Consumer
 
Mailing List
SOURCE
Direct mail sold
LIST MAINTENANCE
Counts through 05/31/2025
Last update 06/02/2025
Next update 07/03/2025
SELECTS
$100+ 35.00/M
$50+ 20.00/M
$75+ 30.00/M
Credit Card Buyers 10.00/M
Gender/Sex 10.00/M
Last Purchase 10.00/M
Product 16.00/M
Rush Fee 100.00/F
SCF 10.00/M
State 10.00/M
Zip 10.00/M
GEOGRAPHY
USA
UNIT OF SALE INFORMATION
Average: $90
GENDER PROFILE
Male: 72%
Female: 28%
AVERAGE INCOME
Dollar: $60,000
MINIMUM ORDER
Quantity: 8,000
Dollar: $
NET NAME ARRANGEMENTS
Net Name is allowed.
Floor: 85%
Min Qty: 50,000
Run Charges: $ 10 /M
EXCHANGES
Exchange is not allowed
KEY CODING
Key Coding is available
Charges: 3 /M
ADDRESSING
EMAIL 75.00/F
FTP 100.00/F
OTHER RECOMMENDED LISTS    
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Laurie DeLuca Sales ldeluca@smdmediaservices.com (914) 494-8120 (845) 279-6538
= Primary contact
 
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